AAPL
Apple Inc.Evidence as of 2026-09-09The desk's Snapshot
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Overview · Apple Inc.
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and op…
Management team
- Mr. Adrian Perica · Vice President of Corporate DevelopmentFind on LinkedIn
- Ms. Kristin Huguet Quayle · Vice President of Worldwide CommunicationsFind on LinkedIn
- Mr. Kevan Parekh · Senior VP & CFOFind on LinkedIn
- Mr. Michael Fenger · VP of Worldwide SalesFind on LinkedIn
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Links open LinkedIn searches, not verified profiles. Team data from our market-data vendor's company profile.
Moneyta sentiment
Where the published evidence leans after the desk debated it — not a rating or a recommendation.
−0.7 on a −2 to +2 scale.
What builds the score
Solid bars are analyst rubric scores; faded bars are computed directly from data. Claims dropped in debate count for nothing; weakened claims count at half weight.
Editor's note
Written after the debate settled — the rest of the page is the evidence behind it.
The evidence balance is Cautious ( -0.7 of a possible +2; was -0.7 before debate) with high confidence. Revenue from contracts fell from $143,756,000,000 in fiscal Q1 2026 (2025-09-28 to 2025-12-27) to $111,184,000,000 in fiscal Q2 2026 (2025-12-28 to 2026-03-28) and then to $109,417,000,000 in fiscal Q3 2026 (2026-03-29 to 2026-06-27). Gross profit declined from $69,231,000,000 in fiscal Q1 2026 to $54,781,000,000 in fiscal Q2 2026 and was $54,770,000,000 in fiscal Q3 2026; net income and diluted EPS followed the same pattern, with net income moving from $42,097,000,000 to $29,578,000,000 and $29,789,000,000 across those quarters and diluted EPS from $2.84 to $2.01 and $2.02.
Market signals survive alongside those fundamentals: momentum readings are positive (12_1 +47.5%, six‑month +21.8%), volatility is elevated (90‑day +29.3%, 30‑day +29.6%, 89th percentile), beta to SPY is 0.69, and price sits +0.1% versus the 50‑day SMA and +11.4% versus the 200‑day SMA with a golden_cross true as of 2026-09-08. Filings add concentrated supplier and regulatory risk language (8‑K/A 1 September 2026), institutional holdings show large reported positions but an 8.6% reported value decline quarter‑over‑quarter, and valuation multiples (trailing P/E 37.47, price/FCF 31.81, EV/EBITDA 28.63) and implied FCF growth (20.68%) are all part of the surviving picture.
How this note was made
every stage ran before the note was writtenAnalyst desk
Mercer, Oakes, Nash, Ellis, Yates, Talbot and Archer. The desk: named AI agents, not people. Each reads one slice of the evidence and nothing else — no outside knowledge, no browsing — so every finding traces to a source you can open.
Reads the XBRL figures companies file with the SEC — revenue, margins, income, debt and share count, quarter by quarter — and reports which way the trend is running.
Revenue from contracts (three-month quarters) declined from $143,756,000,000 in fiscal Q1 2026 (2025-09-28 to 2025-12-27) to $111,184,000,000 in fiscal Q2 2026 (2025-12-28 to 2026-03-28) and then to $109,417,000,000 in fiscal Q3 2026 (2026-03-29 to 2026-06-27).
XBRL companyfacts · 0000320193-26-000006Gross profit (three-month quarters) fell from $69,231,000,000 in fiscal Q1 2026 (2025-09-28 to 2025-12-27) to $54,781,000,000 in fiscal Q2 2026 (2025-12-28 to 2026-03-28) and was $54,770,000,000 in fiscal Q3 2026 (2026-03-29 to 2026-06-27).
XBRL companyfacts · 0000320193-26-000006Reads the filings themselves, above all the year-over-year diff of Item 1A risk factors: which risks a company added, dropped or quietly reworded since its last annual report.
Which filings the desk reads
The desk reads the annual 10-K in full — its risk factors, and how they changed since last year. Quarterly 10-Qs and event filings (8-Ks, insider Form 4s) are listed for context but not read line by line: the 10-K is where the material risk disclosures live. A brand-new company, or one we have only just begun tracking, may have no annual report on file yet — its risk analysis fills in once that lands.
An 8-K/A filed 1 September 2026 materially adds and rewords risk-factor language to emphasize the Company’s reliance on outsourcing partners in China mainland, India, Japan, South Korea, Taiwan and Vietnam and the risks from single-source suppliers and limited manufacturing capacity.
8-K/A filed 2026-09-01The same 8-K/A filed 1 September 2026 adds expanded risk language highlighting regulatory and compliance risks including changes to export/import controls, evolving privacy and online-safety laws, and recent compliance actions the Company took in the EU in response to the Digital Markets Act.
8-K/A filed 2026-09-01Reads the signal panel above — momentum, volatility, drawdown, relative strength and beta — and ranks each against the whole research universe rather than judging it in isolation.
Momentum (12_1) is +47.5% and ranks in the 80th percentile of the 548-stock research universe as of 2026-09-08.
Moneyta signal set · 2026-09-08weakened in debate6-month momentum is +21.8% and ranks in the 78th percentile of the 548-stock research universe as of 2026-09-08.
Moneyta signal set · 2026-09-08weakened in debateReads which funds hold the name and at what weight, plus insider Form 4 filings, to show the exposure you may already carry through index funds.
Institutional 13F-reported holdings total $2350.60B with 6,042 holders as of the reported quarter ended 2026-03-31; reported aggregate value was down 8.6% quarter-over-quarter and the dataset shows 247 exited positions and a -50 change in holder count quarter-over-quarter.
13F holdings · 6042 filers · as of 2026-03-31BlackRock, Inc. is listed with $290.57B, VANGUARD CAPITAL MANAGEMENT LLC with $242.08B, and STATE STREET CORP with $152.87B in 13F-reported holdings as of the reported quarter ended 2026-03-31.
13F holdings · 6042 filers · as of 2026-03-31Reads recent headlines that are genuinely about this company, ignoring rating chatter and market-wide stories. Findings argue in the debate but never move the sentiment score.
A chip analyst headline says memory prices “won’t ease ‘for years’” and frames rising memory costs as a headwind even for Apple.
News · 247wallst.com · 2026-09-09Several pieces focus on Apple’s upcoming iPhone launch and place new CEO John Ternus at the center of the event, framing it as his first major product debut.
News · finance.yahoo.com · 2026-09-09Reads parsed Forms 3/4/5 — who bought or sold, at what size, and whether a 10b5-1 plan was involved. Flags clustered open-market officer buying; treats plan sales as routine and never counts a fund or 10%-holder as an officer.
Jennifer Newstead (SVP, GC and Secretary) sold 1,439 shares for "$456k" on 2026-09-01 under a stated 10b5-1 trading plan (Form 4).
Form 4 · Newstead Jennifer (SVP, GC and Government Affairs) · $456k sold · 2026-09-01Arthur D. Levinson (Director) sold 149,527 shares for "$42.6M" on 2026-05-06 (Form 4 filed for that transaction).
Form 4 · LEVINSON ARTHUR D (Director) · $42.6M sold · 2026-05-06Reads the implied-expectations math built from the company's own filings (the growth rate today's price would justify, and the multiples beside it) and argues whether the market's bar looks high or low for this business. Never turns the math into a target.
The model calculates an implied free cash flow growth rate of 20.68% that today's price would justify under the stated discount and terminal assumptions.
Valuation inputs · SEC XBRL + stored EOD closeTrailing twelve-month free cash flow is $146,268,000,000 and free cash flow per share is $9.9403 as of the period inputs.
Valuation inputs · SEC XBRL + stored EOD closeDebate and risk review
A bull and a bear contest the claims and the chair rules on each; the risk review stress-tests what survived.
A bull and a bear argue the analysts' claims across two rounds, then a chair rules on each one. Only what survives feeds the score — the argument is shown, not hidden, so you can judge the reasoning yourself.
Several pieces of evidence within the set support a favorable, bull-oriented read: strong momentum signals (12_1 +47.5% and 6-month +21.8%), a positive technical posture versus the 50/200-day SMAs with a golden cross, very large trailing free cash flow ($146.3B) and FCF/share ($9.94) and a steady reduction in share count and long-term debt. Institutional ownership concentration (large reported positions from BlackRock, Vanguard, State Street and meaningful ETF weightings) provides corroborating demand-side context. These points are supported by direct, recent data in the market signals, valuation FCF figures, institutional filings and balance-sheet line items (evidence strength: market signals strong, FCF and balance-sheet items strong, institutional ownership strong). Counterpoints such as sequential quarterly revenue/profit declines, heightened volatility and risk-factor expansions are present in the set (evidence strength: fundamentals declines medium–strong, volatility and filings medium), but the cash-generation, deleveraging and documented demand signals jointly undercut an exclusively negative read and warrant treating the downside claims in context.
Chair's verdict, claim by claim
Fragility · computed, not argued
balanced0.30
39 surviving claims rest on 20 distinct sources; the heaviest analyst carries 18% of them, and 97% of what the desk raised survived the debate.
The surviving set rests on a moderate diversity of sources (20) for 39 claims, so many claims are supported by filings and a few other documents rather than a single testimonial stream. The largest single analyst contribution (18%) is material but not dominant, and the very high debate-survival rate (97%) means these claims were little-challenged in review — useful for situational awareness but sensitive to new filings or large market moves that would overturn multiple linked claims.
Disconfirming evidence · base rates · falsifiers
Context
Outside consensus, and where this name already sits in your own portfolio.
Third-party consensus shown for context. It never enters Moneyta sentiment — when the two diverge, the debate above is where the why lives.
What this was built from
Every figure on this page traces to one of these. The desk reads only what is listed here — no outside knowledge, no browsing — and each card shows who read it and what it contributed to the score.
8 filings· 1 cited
SEC XBRL filings
Quarterly figures as filed with the SEC, read straight from EDGAR's structured data — not retyped or estimated.
Read by Mercer−0.7 to the score
13 documents· 2 cited
SEC filing documents
The filings themselves, including the year-over-year comparison of Item 1A risk factors.
Read by Oakes−0.6 to the score
1 signal set
Moneyta signal set
Computed from our own end-of-day price history and ranked against the whole research universe. No AI involved.
Read by Nash−0.2 to the score
3 holdings records· 1 cited
Fund holdings
Which funds hold this name and at what weight, plus insider Form 4 filings.
Read by Ellis+0.2 to the score
8 headlines· 2 cited
News coverage
Recent headlines about this company, rating chatter excluded and nothing published after the report date.
Read by Yatesnothing survived
12 filings· 2 cited
Insider filings
Parsed Forms 3/4/5 from EDGAR: named insiders, share counts, prices, and 10b5-1 plan state — stated and inferred flags kept apart.
Read by Talbot−1.0 to the score
1 computation
Valuation inputs
TTM cash-flow figures from the company's own XBRL filings, priced with the stored closing price. Implied growth and multiples only; no fair-value dollar figure reaches the desk, by design.
Read by Archercontext only
1 record· 0 cited
Company profile
Sector, industry and company details.
1 record· 0 cited
Analyst consensus
Third-party consensus, shown for context only — it never enters Moneyta sentiment.
Read means we pulled and handed it to an analyst; cited means a claim on this page points at it. Reading twelve quarters to state one trend is normal — the gap is shown rather than hidden.
Written by AI, checked against sources
The analysts, the bull–bear debate and the editor's note are AI agents reading only the evidence listed on this page. They can misread a filing or a headline, which is why every claim cites a source you can open and check yourself. The sentiment score is arithmetic over the claims that survived the debate, not a language model's opinion.
Educational analysis of published data. Moneyta does not give investment advice or make recommendations. Past patterns do not indicate future results.
The full terminal on AAPL Gold
Who holds it, who's buying, what the Street thinks: live behind the lock, updated as filings land.
Institutional holders
Net institutional flow, Q/Q
Largest holder position
Insider buys, 90 days
Clustered insider value
Street target range
The real figures are for members. Educational analysis, not advice.
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