AMZN
Amazon.com, Inc.Evidence as of 2026-09-16The desk's Snapshot
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Overview · Amazon.com, Inc.
Amazon.com, Inc. engages in the retail sale of consumer products and subscriptions through online and physical stores in North America and internationally. It operates through three segments: North America, International, and Amazon Web Services (AWS). The company's products offered through its stores include merchandise and content purchased for resale; and products offered by third-party sellers. It also manufactur…
Management team
- Mr. Matthew S. Garman · Chief Executive Officer of Amazon Web SeriesFind on LinkedIn
- Mr. Douglas J. Herrington · Chief Executive Officer of Worldwide Amazon StoresFind on LinkedIn
- Mr. David A. Zapolsky J.D. · Senior VP, Chief Global Affairs & Legal OfficerFind on LinkedIn
- Mr. Brian T. Olsavsky · Senior VP & CFOFind on LinkedIn
Start free to see the full management team.
Links open LinkedIn searches, not verified profiles. Team data from our market-data vendor's company profile.
Moneyta sentiment
Where the published evidence leans after the desk debated it, not a rating or a recommendation.
−0.6 on a −2 to +2 scale.
What builds the score
Solid bars are analyst rubric scores; faded bars are computed directly from data. Claims dropped in debate count for nothing; weakened claims count at half weight.
Editor's note
Written after the debate settled. The rest of the page is the evidence behind it.
Revenue increased from $ 181,519,000,000 in fiscal Q1 2026 (fiscal quarter ended 2026-04-22) to $ 200,606,000,000 in fiscal Q2 2026 (fiscal quarter ended 2026-07-22), a rise of $ 19,087,000,000 (≈ 10.5%). Operating income moved from $ 23,852,000,000 to $ 27,461,000,000 and net income rose from $ 30,255,000,000 to $ 62,647,000,000 across the same quarters, with diluted EPS changing from $ 2.78 to $ 5.75.
Balance-sheet and market facts coexist with those earnings: long-term debt increased to $ 132,995,000,000 as of 2026-06-30 while cash and cash equivalents declined to $ 78,213,000,000; the price was 3.5% above the 200‑day simple moving average and a golden cross was present as of 2026-09-15. Valuation and cash‑flow metrics in the packet show implied FCF growth of 9.46% per year, P/FCF of 20.39, P/E of 20.43, and trailing twelve‑month FCF of $ 132,867,000,000.
How this note was made
every stage ran before the note was writtenAnalyst desk
Mercer, Oakes, Nash, Ellis, Yates, Talbot and Archer. The desk: named AI agents, not people. Each reads one slice of the evidence and nothing else (no outside knowledge, no browsing), so every finding traces to a source you can open.
Reads the XBRL figures companies file with the SEC (revenue, margins, income, debt and share count, quarter by quarter) and reports which way the trend is running.
Revenue rose from $181,519,000,000 in fiscal Q1 2026 (2026-01-01 to 2026-03-31, 3mo) to $200,606,000,000 in fiscal Q2 2026 (2026-04-01 to 2026-06-30, 3mo), an increase of $19,087,000,000 (≈10.5%).
XBRL companyfacts · 0001018724-26-000014Operating income increased from $23,852,000,000 in fiscal Q1 2026 (2026-01-01 to 2026-03-31, 3mo) to $27,461,000,000 in fiscal Q2 2026 (2026-04-01 to 2026-06-30, 3mo), and net income rose from $30,255,000,000 to $62,647,000,000 across the same quarters; diluted EPS moved from $2.78 to $5.75.
XBRL companyfacts · 0001018724-26-000026Reads the filings themselves, above all the year-over-year diff of Item 1A risk factors: which risks a company added, dropped or quietly reworded since its last annual report.
Which filings the desk reads
The desk reads the annual 10-K in full: its risk factors, and how they changed since last year. Quarterly 10-Qs and event filings (8-Ks, insider Form 4s) are listed for context but not read line by line: the 10-K is where the material risk disclosures live. A brand-new company, or one we have only just begun tracking, may have no annual report on file yet; its risk analysis fills in once that lands.
The 2026 Form 10-K (filed 2026-02-06) added or materially reworded risk language highlighting that profitability or intended benefits from investments in newer activities, including automation, artificial intelligence, and machine learning, may not meet expectations and that failure to realize those benefits could lead to write-downs or write-offs of those investments.
Item 1A risk-factor diff · 0001018724-26-000004 vs 0001018724-25-000004The 2026 Form 10-K (filed 2026-02-06) added or expanded risks relating to government regulation and restrictive governmental actions (including trade protection, export duties, quotas, custom duties and tariffs, and restrictions on foreign ownership).
Item 1A risk-factor diff · 0001018724-26-000004 vs 0001018724-25-000004Reads the signal panel above (momentum, volatility, drawdown, relative strength and beta) and ranks each against the whole research universe rather than judging it in isolation.
Price was 3.5% above the 200-day simple moving average as of 2026-09-15 (price vs SMA200: +3.5%).
Moneyta signal set · 2026-09-15A golden cross is present as of 2026-09-15 (golden_cross: true).
Moneyta signal set · 2026-09-15Reads which funds hold the name and at what weight, plus insider Form 4 filings, to show the exposure you may already carry through index funds.
The largest reported ETF weight is 10.68% of TRBCX as of 2026-06-23.
ETF constituents · market dataAmazon appears as a component of broad-market and large-cap ETFs including IWF at 6.62% (as of 2026-09-02), VOO at 4.12% (as of 2026-09-02), IVV at 3.61% (as of 2026-09-10) and VTI at 3.37% (as of 2026-08-10).
ETF constituents · market dataReads recent headlines that are genuinely about this company, ignoring rating chatter and market-wide stories. Findings argue in the debate but never move the sentiment score.
Multiple headlines on 15 September 2026 report that Amazon shares fell in intraday trading, describing the stock as 'dipping' or 'sliding' in market coverage.
News · finance.yahoo.com · 2026-09-15Distinct outlets published similar 'stock dip' headlines on 15 September 2026, with at least two separate outlets using the same headline wording about Amazon dipping more than the broader market.
News · zacks.com · 2026-09-15Reads parsed Forms 3/4/5: who bought or sold, at what size, and whether a 10b5-1 plan was involved. Flags clustered open-market officer buying; treats plan sales as routine and never counts a fund or 10%-holder as an officer.
No open-market officer purchases are reported in the 180-day window: distinct_buyers = 0 and bought = "$0".
Form 4 · Jassy Andrew R (President and CEO) · $0 code M · 2026-08-21Andrew R. Jassy (President and CEO) sold 3,197 shares for $824k under a stated 10b5-1 plan on 2026-08-21 (Form 4).
Form 4 · Jassy Andrew R (President and CEO) · $0 code M · 2026-08-21Reads the implied-expectations math built from the company's own filings (the growth rate today's price would justify, and the multiples beside it) and argues whether the market's bar looks high or low for this business. Never turns the math into a target.
The implied free cash flow (FCF) growth rate that today's price would justify under the stated discount and terminal assumptions is 9.46% per year.
Valuation inputs · SEC XBRL + stored EOD closePrice-to-free-cash-flow (P/FCF) on trailing twelve months FCF is 20.39.
Valuation inputs · SEC XBRL + stored EOD closeDebate and risk review
A bull and a bear contest the claims and the chair rules on each; the risk review stress-tests what survived.
A bull and a bear argue the analysts' claims across two rounds, then a chair rules on each one. Only what survives feeds the score. The argument is shown, not hidden, so you can judge the reasoning yourself.
The company filings for Q1 and Q2 2026 show strong topline and profitability expansion (fundamentals-0 and fundamentals-1), with net income and diluted EPS roughly doubling quarter-over-quarter and operating cash flow rising materially alongside increased capex (fundamentals-5). These are direct, high-strength data points from the company reports and provide a concrete operational read that supports a favorable interpretation. Technical and market indicators (market-0, market-1, market-2) are objective signals — price above the 200-day SMA, a golden cross, and above-median six-month momentum — which, combined with the fundamental cash generation and sizable trailing FCF (valuation-4), make the bull case credible on measurable metrics. The bear points about rising long-term debt (fundamentals-2), modestly higher share count (fundamentals-3), and recent negative headlines or insider sales are factual but weaker when weighed against the contemporaneous surge in cash generation and EPS; the debt increase is documented but company cash and operating cash flow increases (fundamentals-4 and fundamentals-5) are also documented and reduce the standalone severity of higher debt. Evidence strength: company-reported quarterly figures and 10-Q/K items are high-strength; market technicals and valuation ratios are medium-strength; news and Form 4 insider-sale items are lower-strength signals when compared with the reported quarter financials.
Chair's verdict, claim by claim
Fragility · computed, not argued
balanced0.33
38 surviving claims rest on 17 distinct sources; the heaviest analyst carries 16% of them, and 99% of what the desk raised survived the debate.
The evidence set rests on a moderate number of distinct sources but a fairly large bundle of surviving claims, and one analyst carries a meaningful share of those claims — this raises moderate dependence on individual interpretation. The very high survival rate through internal debate increases confidence that the desk did not discard many points, but source concentration and analyst weight mean individual claims should be treated as informative rather than definitive.
Peer context · computed, not argued
12-1 momentum ranks 1st of 4 in Internet Retail (as of 2026-09-15).
6-month relative strength ranks 2nd of 4 in Internet Retail (as of 2026-09-15).
90-day volatility ranks 2nd of 4 in Internet Retail (as of 2026-09-15).
Disconfirming evidence · base rates · falsifiers
Context
Outside consensus, and where this name already sits in your own portfolio.
Third-party consensus shown for context. It never enters Moneyta sentiment. When the two diverge, the debate above is where the why lives.
What this was built from
Every figure on this page traces to one of these. The desk reads only what is listed here (no outside knowledge, no browsing), and each card shows who read it and what it contributed to the score.
8 filings· 3 cited
SEC XBRL filings
Quarterly figures as filed with the SEC, read straight from EDGAR's structured data, not retyped or estimated.
Read by Mercer+0.2 to the score
12 documents· 2 cited
SEC filing documents
The filings themselves, including the year-over-year comparison of Item 1A risk factors.
Read by Oakes−0.8 to the score
1 signal set
Moneyta signal set
Computed from our own end-of-day price history and ranked against the whole research universe. No AI involved.
Read by Nash+0.1 to the score
2 holdings records· 1 cited
Fund holdings
Which funds hold this name and at what weight, plus insider Form 4 filings.
Read by Ellis+0.0 to the score
6 headlines· 2 cited
News coverage
Recent headlines about this company, rating chatter excluded and nothing published after the report date.
Read by Yatesnothing survived
8 filings· 1 cited
Insider filings
Parsed Forms 3/4/5 from EDGAR: named insiders, share counts, prices, and 10b5-1 plan state, with stated and inferred flags kept apart.
Read by Talbot−0.8 to the score
1 computation
Valuation inputs
TTM cash-flow figures from the company's own XBRL filings, priced with the stored closing price. Implied growth and multiples only; no fair-value dollar figure reaches the desk, by design.
Read by Archercontext only
1 record· 0 cited
Company profile
Sector, industry and company details.
1 record· 0 cited
Analyst consensus
Third-party consensus, shown for context only; it never enters Moneyta sentiment.
Read means we pulled and handed it to an analyst; cited means a claim on this page points at it. Reading twelve quarters to state one trend is normal; the gap is shown rather than hidden.
Written by AI, checked against sources
The analysts, the bull–bear debate and the editor's note are AI agents reading only the evidence listed on this page. They can misread a filing or a headline, which is why every claim cites a source you can open and check yourself. The sentiment score is arithmetic over the claims that survived the debate, not a language model's opinion.
Educational analysis of published data. Moneyta does not give investment advice or make recommendations. Past patterns do not indicate future results.
The full terminal on AMZN Gold
Who holds it, who's buying, what the Street thinks: live behind the lock, updated as filings land.
Institutional holders
Net institutional flow, Q/Q
Largest holder position
Insider buys, 90 days
Clustered insider value
Street target range
The real figures are for members. Educational analysis, not advice.
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