KO
The Coca-Cola CompanyEvidence as of 2026-09-15The desk's Snapshot
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Overview · The Coca-Cola Company
The Coca-Cola Company, a beverage company, manufactures, markets, and sells various nonalcoholic beverages worldwide. The company provides sparkling soft drinks, sparkling flavors; water, sports, coffee, and tea; juice, value-added dairy, and plant-based beverages; and other beverages. It also offers beverage concentrates and syrups, as well as fountain syrups to fountain retailers, such as restaurants and convenienc…
Management team
- Ms. Erin L. May · Senior VP, Chief Accounting Officer & ControllerFind on LinkedIn
- Ms. Jennifer Kay Mann · Executive VP & President of North America Operating UnitFind on LinkedIn
- Mr. Manuel Arroyo Prieto · Executive VP & Global chief Marketing OfficerFind on LinkedIn
- Mr. Henrique Braun · EVP & Chief Operating OfficerFind on LinkedIn
Start free to see the full management team.
Links open LinkedIn searches, not verified profiles. Team data from our market-data vendor's company profile.
Moneyta sentiment
Where the published evidence leans after the desk debated it, not a rating or a recommendation.
−0.3 on a −2 to +2 scale.
What builds the score
Solid bars are analyst rubric scores; faded bars are computed directly from data. Claims dropped in debate count for nothing; weakened claims count at half weight.
Editor's note
Written after the debate settled. The rest of the page is the evidence behind it.
What the evidence shows
The evidence balance is Mixed ( -0.3 of a possible +2; was -0.3 before debate) · confidence high. Financial results show steady reported revenues around the low‑to‑mid $12 billion range most quarters (e.g., $12,472,000,000 in fiscal quarter ended 2026-04-28 and $12,535,000,000 in fiscal quarter ended 2025-07-22) with gross profit near $7.8 billion in the most recent early-year quarter and operating income at $4,359,000,000 in the fiscal quarter ended 2026-04-28; diluted EPS was $0.91 in that same quarter with diluted trailing twelve‑month EPS of $3.42 and a trailing P/E of 26.13. Valuation and cash metrics show negative trailing twelve‑month free cash flow ( -$3,714,000,000 and -$0.8609 per share), enterprise value of $410,348,804,048 with EV/EBITDA of 23.64, cash of $10,574,000,000 and long‑term debt of $36,496,000,000; dividend yield is 2.33% (TTM) with three‑year dividend growth of 4.9%. Market signals are mixed: momentum metrics are positive (6‑month +15.5%, 12_1 +26.3%), a golden cross is present with the price above both the 50‑ and 200‑day SMAs, beta versus SPY is -0.23, short‑term realized volatility is elevated relative to peers, institutional reported holdings total $239.93B as of the 13F period ended 2026-03-31, and multiple insider Form 4 sell filings from July–August 2026 are reported among the surviving claims.
What the debate changed
The desk did not drop any surviving claim, but the debate weakened certain market and ownership signals without altering the central read: momentum metrics and a cluster of Form 4 filings were treated as contested inputs (marked weakened) because of feed parsing and interpretation issues, while the fundamental accounting and 10‑K disclosures remained upheld. That weakening clarified that intermediate‑term price performance and the headline feed of insider activity are less robustly sourced than the company’s reported quarterly results and the 10‑K disclosures, and it left the overall evidence balance unchanged at Mixed ( -0.3).
How this note was made
every stage ran before the note was writtenAnalyst desk
Mercer, Oakes, Nash, Ellis, Yates, Talbot and Archer. The desk: named AI agents, not people. Each reads one slice of the evidence and nothing else (no outside knowledge, no browsing), so every finding traces to a source you can open.
Reads the XBRL figures companies file with the SEC (revenue, margins, income, debt and share count, quarter by quarter) and reports which way the trend is running.
Reported revenues were $11,129,000,000 for fiscal Q1 2025 (2025-01-01 to 2025-03-28, 3mo), $12,535,000,000 for fiscal Q2 2025 (2025-03-29 to 2025-06-27, 3mo), $12,455,000,000 for fiscal Q3 2025 (2025-06-28 to 2025-09-26, 3mo) and $12,472,000,000 for fiscal Q1 2026 (2026-01-01 to 2026-04-03, 3mo).
XBRL companyfacts · 0001628280-26-028802Gross profit was $6,966,000,000 in fiscal Q1 2025 (2025-01-01 to 2025-03-28, 3mo), $7,821,000,000 in fiscal Q2 2025 (2025-03-29 to 2025-06-27, 3mo), $7,658,000,000 in fiscal Q3 2025 (2025-06-28 to 2025-09-26, 3mo) and $7,852,000,000 in fiscal Q1 2026 (2026-01-01 to 2026-04-03, 3mo).
XBRL companyfacts · 0001628280-26-028802Reads the filings themselves, above all the year-over-year diff of Item 1A risk factors: which risks a company added, dropped or quietly reworded since its last annual report.
Which filings the desk reads
The desk reads the annual 10-K in full: its risk factors, and how they changed since last year. Quarterly 10-Qs and event filings (8-Ks, insider Form 4s) are listed for context but not read line by line: the 10-K is where the material risk disclosures live. A brand-new company, or one we have only just begun tracking, may have no annual report on file yet; its risk analysis fills in once that lands.
The 10-K filed 20 February 2026 states the IRS is seeking to increase U.S. taxable income for tax years 2007 through 2009 by an amount that could create a potential additional U.S. federal income tax liability of approximately $3.3 billion for that period, plus interest; the company states it believes the IRSs claims are without merit and is pursuing administrative and judicial remedies (the filing also references a U.S. Tax Court opinion issued 18 November 2020 that was "predominantly" supportive of the IRS on some issues).
10-K filed 2026-02-20The 10-K filed 20 February 2026 adds or emphasizes risks that achieving business growth depends on successful product innovation and related factors such as anticipating consumer acceptance and obtaining and enforcing intellectual property rights.
10-K filed 2026-02-20Reads the signal panel above (momentum, volatility, drawdown, relative strength and beta) and ranks each against the whole research universe rather than judging it in isolation.
Momentum over the past 6 months was +15.5% and ranks in the 65th percentile of the 559-stock research universe as of 2026-09-14, indicating above-median intermediate-term price performance.
Moneyta signal set · 2026-09-14weakened in debateMomentum measured by the 12_1 metric was +26.3% and also ranks in the 65th percentile of the 559-stock universe as of 2026-09-14, indicating above-median longer-form relative performance in the lookback window used.
Moneyta signal set · 2026-09-14weakened in debateReads which funds hold the name and at what weight, plus insider Form 4 filings, to show the exposure you may already carry through index funds.
Institutional reported holdings totaled "$239.93B" as of the 13F reporting period ended 2026-03-31, with 3,543 institutional holders and a quarter-over-quarter reported value change of 8.9%.
13F holdings · 3543 filers · as of 2026-03-31Top reported institutional holders in the 13F for the period ended 2026-03-31 included Berkshire Hathaway Inc at "$30.42B", BlackRock, Inc. at "$25.37B", VANGUARD CAPITAL MANAGEMENT LLC at "$18.06B" (new), STATE STREET CORP at "$12.80B", and FMR LLC at "$8.18B".
13F holdings · 3543 filers · as of 2026-03-31Reads recent headlines that are genuinely about this company, ignoring rating chatter and market-wide stories. Findings argue in the debate but never move the sentiment score.
A headline asks what is driving Coca‑Cola consumer demand, indicating coverage focused on company-specific demand dynamics.
News · kalkinemedia.com · 2026-09-14A separate headline frames Coca‑Cola as ‘ascending while market falls,’ which highlights company-specific relative performance compared with the broader market.
News · zacks.com · 2026-09-14Reads parsed Forms 3/4/5: who bought or sold, at what size, and whether a 10b5-1 plan was involved. Flags clustered open-market officer buying; treats plan sales as routine and never counts a fund or 10%-holder as an officer.
On 2026-07-29, James Quincey (Chairman) reported the sale of 145,947 shares for $13.1M and an associated Code M report of $6.6M; the filing states these trades were made under a 10b5-1 plan (stated on the filing).
Form 4 · Quincey James (Chairman) · $6.6M code M · 2026-07-29On 2026-07-28, James Quincey (Chairman) reported a Code M entry covering 381,140 shares valued at $17.3M, and that filing also states the trades were under a 10b5-1 plan (stated on the filing).
Form 4 · Quincey James (Chairman) · $6.6M code M · 2026-07-29Reads the implied-expectations math built from the company's own filings (the growth rate today's price would justify, and the multiples beside it) and argues whether the market's bar looks high or low for this business. Never turns the math into a target.
Trailing twelve‑month free cash flow (FCF) is negative $3,714,000,000 (FCF_ttm = -3,714,000,000).
Valuation inputs · SEC XBRL + stored EOD closeFCF per share on a trailing twelve‑month basis is negative $0.8609 per share (fcf_per_share = -0.8609).
Valuation inputs · SEC XBRL + stored EOD closeDebate and risk review
A bull and a bear contest the claims and the chair rules on each; the risk review stress-tests what survived.
A bull and a bear argue the analysts' claims across two rounds, then a chair rules on each one. Only what survives feeds the score. The argument is shown, not hidden, so you can judge the reasoning yourself.
The company-level financials in the filings show sequentially higher revenue, gross profit, operating income, net income and diluted EPS in the most recent quarter set (fundamentals-0 through fundamentals-4), which is a consistent set of positive operating outcomes in the supplied data. Market signals align with those fundamentals: intermediate- and longer-term momentum metrics are above median, a golden cross is present and the price sits above key moving averages, while the security shows low-to-negative beta versus the S&P 500 and an above-median dividend yield (market-0 through market-3 and market-6). Institutional ownership is large and concentrated among major long-only holders and ETFs (ownership-0 through ownership-2), and third-party sell‑side coverage in the supplied consensus is heavily weighted to buy/maintain ratings, which together are evidence of broad investor support. Against the bear points, the negative trailing FCF and elevated EV/EBITDA (valuation-0, valuation-1, valuation-3) are factual but isolated valuation metrics in the dataset; they do not negate the contemporaneous profitability improvements and cash-like balance sheet items shown (valuation-4). Insiders’ reported sales (insider-2 through insider-5) and the tax dispute disclosure (filings-0) are valid risk signals in the filings, but the tax claim is countered by the company’s stated intent to dispute the IRS position (filings-0), and the large, stable share counts plus continued buyback activity reported in the quarters (fundamentals-5, fundamentals-6, fundamentals-7) provide additional context to insider transactions.
Chair's verdict, claim by claim
Fragility · computed, not argued
balanced0.38
41 surviving claims rest on 15 distinct sources; the heaviest analyst carries 20% of them, and 96% of what the desk raised survived the debate.
The evidence set rests on a modestly broad base of 15 distinct sources supporting 41 surviving claims, which gives the read some informational depth. However, one analyst/actor supplies a fifth of the surviving claims and a very high (96%) survival rate through debate suggests limited internal contradiction — together these point to reasonably coherent conclusions but with moderate fragility from source concentration and potential confirmation bias; treat individual signals that lack independent confirmation as weaker.
Peer context · computed, not argued
12-1 momentum ranks 2nd of 3 in Beverages—Non-Alcoholic (as of 2026-09-14).
90-day volatility ranks 3rd of 3 in Beverages—Non-Alcoholic (as of 2026-09-14).
dividend yield ranks 2nd of 3 in Beverages—Non-Alcoholic (as of 2026-09-14).
Disconfirming evidence · base rates · falsifiers
Context
Outside consensus, and where this name already sits in your own portfolio.
Third-party consensus shown for context. It never enters Moneyta sentiment. When the two diverge, the debate above is where the why lives.
What this was built from
Every figure on this page traces to one of these. The desk reads only what is listed here (no outside knowledge, no browsing), and each card shows who read it and what it contributed to the score.
12 filings· 2 cited
SEC XBRL filings
Quarterly figures as filed with the SEC, read straight from EDGAR's structured data, not retyped or estimated.
Read by Mercer+0.6 to the score
13 documents· 2 cited
SEC filing documents
The filings themselves, including the year-over-year comparison of Item 1A risk factors.
Read by Oakes−1.2 to the score
1 signal set
Moneyta signal set
Computed from our own end-of-day price history and ranked against the whole research universe. No AI involved.
Read by Nash+0.3 to the score
3 holdings records· 1 cited
Fund holdings
Which funds hold this name and at what weight, plus insider Form 4 filings.
Read by Ellis+0.9 to the score
3 headlines· 2 cited
News coverage
Recent headlines about this company, rating chatter excluded and nothing published after the report date.
Read by Yatesnothing survived
7 filings· 1 cited
Insider filings
Parsed Forms 3/4/5 from EDGAR: named insiders, share counts, prices, and 10b5-1 plan state, with stated and inferred flags kept apart.
Read by Talbot−0.7 to the score
1 computation
Valuation inputs
TTM cash-flow figures from the company's own XBRL filings, priced with the stored closing price. Implied growth and multiples only; no fair-value dollar figure reaches the desk, by design.
Read by Archercontext only
1 record· 0 cited
Company profile
Sector, industry and company details.
1 record· 0 cited
Analyst consensus
Third-party consensus, shown for context only; it never enters Moneyta sentiment.
Read means we pulled and handed it to an analyst; cited means a claim on this page points at it. Reading twelve quarters to state one trend is normal; the gap is shown rather than hidden.
Written by AI, checked against sources
The analysts, the bull–bear debate and the editor's note are AI agents reading only the evidence listed on this page. They can misread a filing or a headline, which is why every claim cites a source you can open and check yourself. The sentiment score is arithmetic over the claims that survived the debate, not a language model's opinion.
Educational analysis of published data. Moneyta does not give investment advice or make recommendations. Past patterns do not indicate future results.
The full terminal on KO Gold
Who holds it, who's buying, what the Street thinks: live behind the lock, updated as filings land.
Institutional holders
Net institutional flow, Q/Q
Largest holder position
Insider buys, 90 days
Clustered insider value
Street target range
The real figures are for members. Educational analysis, not advice.
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Educational analysis of published data. Moneyta does not give investment advice or make recommendations.