PG
The Procter & Gamble CompanyEvidence as of 2026-09-12The desk's Snapshot
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Overview · The Procter & Gamble Company
The Procter & Gamble Company provides branded consumer packaged goods worldwide. It operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care. The Beauty segment offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands; and antiperspirants and deodorants, personal cleansing, and skin c…
Management team
- Ms. R. Alexandra Keith · Chief Executive Officer of Beauty & Executive Sponsor of Corporate SustainabilityFind on LinkedIn
- Mr. Shailesh G. Jejurikar · Chief Operating OfficerFind on LinkedIn
- Ms. Ma. Fatima de Vera Francisco · Chief Executive Officer of Baby, Feminine & Family CareFind on LinkedIn
- Mr. Andre Schulten · Chief Financial OfficerFind on LinkedIn
Start free to see the full management team.
Links open LinkedIn searches, not verified profiles. Team data from our market-data vendor's company profile.
Moneyta sentiment
Where the published evidence leans after the desk debated it, not a rating or a recommendation.
−0.4 on a −2 to +2 scale.
What builds the score
Solid bars are analyst rubric scores; faded bars are computed directly from data. Claims dropped in debate count for nothing; weakened claims count at half weight.
Editor's note
Written after the debate settled. The rest of the page is the evidence behind it.
The evidence balance is Mixed ( -0.4 of a possible +2; was -0.4 before debate) with high confidence. Sequential fiscal-quarter results show revenues declining from $ 22,386,000,000 in Q1 2026 (2025-09-30) to $ 22,208,000,000 in Q2 2026 (2025-12-31) to $ 21,235,000,000 in Q3 2026 (2026-03-31). Operating income fell across the same sequence from $ 5,856,000,000 to $ 5,366,000,000 to $ 4,576,000,000, and net income and diluted EPS tracked lower each quarter: net income $ 4,750,000,000, $ 4,319,000,000 and $ 3,932,000,000; diluted EPS $ 1.95, $ 1.78 and $ 1.63.
Computed operating margin compressed from about 26.2% in Q1 2026 to about 24.2% in Q2 2026 to about 21.6% in Q3 2026, documenting quarter‑to‑quarter margin erosion over that span. Shares outstanding fell over the prior 12 months from 2,342,371,488 as of 2025-07-31 to 2,324,433,060 as of 2026-07-31 (a reduction of about 17,938,428 shares). The filings show a board leadership change effective July 31–August 1, 2026, and the MD&A reiterates forward‑looking statement language and a broad risk list that includes currency and tariff exposure, economic and cash‑flow volatility, supply and cost pressures, cybersecurity, regulatory change, and sustainability delivery risks.
How this note was made
every stage ran before the note was writtenAnalyst desk
Mercer, Oakes, Nash, Ellis, Yates, Talbot and Archer. The desk: named AI agents, not people. Each reads one slice of the evidence and nothing else (no outside knowledge, no browsing), so every finding traces to a source you can open.
Reads the XBRL figures companies file with the SEC (revenue, margins, income, debt and share count, quarter by quarter) and reports which way the trend is running.
Sequential fiscal quarter revenues fell from $22,386,000,000 in fiscal Q1 2026 (2025-07-01 to 2025-09-30) to $22,208,000,000 in fiscal Q2 2026 (2025-10-01 to 2025-12-31) to $21,235,000,000 in fiscal Q3 2026 (2026-01-01 to 2026-03-31).
XBRL companyfacts · 0000080424-26-000060Operating income for the same three fiscal quarters declined from $5,856,000,000 in fiscal Q1 2026 to $5,366,000,000 in fiscal Q2 2026 to $4,576,000,000 in fiscal Q3 2026.
XBRL companyfacts · 0000080424-26-000060Reads the filings themselves, above all the year-over-year diff of Item 1A risk factors: which risks a company added, dropped or quietly reworded since its last annual report.
Which filings the desk reads
The desk reads the annual 10-K in full: its risk factors, and how they changed since last year. Quarterly 10-Qs and event filings (8-Ks, insider Form 4s) are listed for context but not read line by line: the 10-K is where the material risk disclosures live. A brand-new company, or one we have only just begun tracking, may have no annual report on file yet; its risk analysis fills in once that lands.
The Form 8-K filed July 29, 2026 states that Jon R. Moeller will retire as Executive Chairman and as a member of the Board effective July 31, 2026, will remain with the Company through August 14, 2026, and that Shailesh G. Jejurikar was appointed Chairman of the Board effective August 1, 2026.
Current report · filed 2026-07-29The Form 8-K filed July 29, 2026 also states that the non-employee directors reappointed Joseph Jimenez as the Board's independent Lead Director and that the Company furnished a news release dated July 29, 2026 as Exhibit 99.1.
Current report · filed 2026-07-29Reads the signal panel above (momentum, volatility, drawdown, relative strength and beta) and ranks each against the whole research universe rather than judging it in isolation.
Three- and six-month momentum are negative at -2.1% and -2.8%, respectively, and 12-month momentum (12_1) is -5.0%.
Moneyta signal set · 2026-09-11weakened in debateRelative strength versus SPY is negative over 6 months (-17.8%) and 12 months (-23.9%), with the 6-month relative-strength percentile at the 26th percentile of 558.
Moneyta signal set · 2026-09-11Reads which funds hold the name and at what weight, plus insider Form 4 filings, to show the exposure you may already carry through index funds.
BlackRock, Inc. is listed as a top institutional holder with a reported holding value of $27.01B in the 13F data.
13F holdings · 3969 filers · as of 2026-03-31The total value reported across 13F institutional holders is $225.69B as of the period ended 2026-03-31, and the 13F note states these filings carry a 45-day reporting lag.
13F holdings · 3969 filers · as of 2026-03-31Reads recent headlines that are genuinely about this company, ignoring rating chatter and market-wide stories. Findings argue in the debate but never move the sentiment score.
Two outlets ran a syndicated headline naming Procter & Gamble among “Dividend Kings” framed as potentially attractive if the Federal Reserve starts raising rates.
News · finance.yahoo.com · 2026-09-11A second outlet published the same syndicated headline grouping Procter & Gamble with other Dividend Kings under the same rate‑sensitivity theme.
News · zacks.com · 2026-09-11Reads parsed Forms 3/4/5: who bought or sold, at what size, and whether a 10b5-1 plan was involved. Flags clustered open-market officer buying; treats plan sales as routine and never counts a fund or 10%-holder as an officer.
Shailesh Jejurikar (Chairman, President and CEO) reported selling 6,176 shares for "$888k" on 2026-08-20.
Form 4 · Jejurikar Shailesh (Chairman, President and CEO) · $888k sold · 2026-08-20Andre Schulten (Chief Financial Officer) reported selling 5,402 shares for "$777k" on 2026-08-20.
Form 4 · Schulten Andre (Chief Financial Officer) · $777k sold · 2026-08-20Reads the implied-expectations math built from the company's own filings (the growth rate today's price would justify, and the multiples beside it) and argues whether the market's bar looks high or low for this business. Never turns the math into a target.
The model shows an implied free cash flow (FCF) growth rate of 0.134 (13.4%) that today’s price would justify under the stated discount and terminal assumptions.
Valuation inputs · SEC XBRL + stored EOD closeTrailing twelve‑month free cash flow (FCF) is reported as 14,676,000,000.
Valuation inputs · SEC XBRL + stored EOD closeDebate and risk review
A bull and a bear contest the claims and the chair rules on each; the risk review stress-tests what survived.
A bull and a bear argue the analysts' claims across two rounds, then a chair rules on each one. Only what survives feeds the score. The argument is shown, not hidden, so you can judge the reasoning yourself.
While recent sequential quarters show revenue, operating income and EPS moving lower, the company continues to generate large absolute free cash flow and maintain a healthy capital-return profile. Shares outstanding have declined over the past 12 months, indicating ongoing buyback activity that concentrates per‑share metrics, and the firm sits in multiple large ETFs and with major institutional holders, supporting structural demand. Dividend metrics and coverage (TTM dividend yield ~2.95% and three‑year dividend growth ~5%) plus syndicated coverage as a “Dividend King” underscore an income/defensive orientation reinforced by very low beta and near-zero correlation to SPY. Several valuation and cash‑flow measures (TTM FCF, P/FCF, EV/EBITDA, P/E) show the company is operating at sizeable scale, which, combined with leadership continuity disclosures and a reported insider acquisition, provide evidence strength that supports a favorable read despite short‑term operational softness.
Chair's verdict, claim by claim
Fragility · computed, not argued
balanced0.31
37 surviving claims rest on 19 distinct sources; the heaviest analyst carries 19% of them, and 96% of what the desk raised survived the debate.
The set of surviving claims is moderately concentrated across sources and analysts: 37 claims rely on 19 distinct sources, with a single analyst responsible for a meaningful but not dominant share. Because 96% of raised issues survived the desk debate, the synthesis is stable within the team's review process, but source concentration and analyst weight mean individual documents or analyst judgments could still shift the balance if new information appears.
Peer context · computed, not argued
12-1 momentum ranks 1st of 3 in Household & Personal Products (as of 2026-09-11).
6-month relative strength ranks 3rd of 3 in Household & Personal Products (as of 2026-09-11).
90-day volatility ranks 3rd of 3 in Household & Personal Products (as of 2026-09-11).
dividend yield ranks 3rd of 3 in Household & Personal Products (as of 2026-09-11).
Disconfirming evidence · base rates · falsifiers
Context
Outside consensus, and where this name already sits in your own portfolio.
Third-party consensus shown for context. It never enters Moneyta sentiment. When the two diverge, the debate above is where the why lives.
What this was built from
Every figure on this page traces to one of these. The desk reads only what is listed here (no outside knowledge, no browsing), and each card shows who read it and what it contributed to the score.
13 filings· 1 cited
SEC XBRL filings
Quarterly figures as filed with the SEC, read straight from EDGAR's structured data, not retyped or estimated.
Read by Mercer−0.6 to the score
12 documents· 1 cited
SEC filing documents
The filings themselves, including the year-over-year comparison of Item 1A risk factors.
Read by Oakes+0.0 to the score
1 signal set
Moneyta signal set
Computed from our own end-of-day price history and ranked against the whole research universe. No AI involved.
Read by Nash−0.1 to the score
3 holdings records· 1 cited
Fund holdings
Which funds hold this name and at what weight, plus insider Form 4 filings.
Read by Ellis+0.6 to the score
3 headlines· 2 cited
News coverage
Recent headlines about this company, rating chatter excluded and nothing published after the report date.
Read by Yatesnothing survived
20 filings· 2 cited
Insider filings
Parsed Forms 3/4/5 from EDGAR: named insiders, share counts, prices, and 10b5-1 plan state, with stated and inferred flags kept apart.
Read by Talbot−1.7 to the score
1 computation
Valuation inputs
TTM cash-flow figures from the company's own XBRL filings, priced with the stored closing price. Implied growth and multiples only; no fair-value dollar figure reaches the desk, by design.
Read by Archercontext only
1 record· 0 cited
Company profile
Sector, industry and company details.
1 record· 0 cited
Analyst consensus
Third-party consensus, shown for context only; it never enters Moneyta sentiment.
Read means we pulled and handed it to an analyst; cited means a claim on this page points at it. Reading twelve quarters to state one trend is normal; the gap is shown rather than hidden.
Written by AI, checked against sources
The analysts, the bull–bear debate and the editor's note are AI agents reading only the evidence listed on this page. They can misread a filing or a headline, which is why every claim cites a source you can open and check yourself. The sentiment score is arithmetic over the claims that survived the debate, not a language model's opinion.
Educational analysis of published data. Moneyta does not give investment advice or make recommendations. Past patterns do not indicate future results.
The full terminal on PG Gold
Who holds it, who's buying, what the Street thinks: live behind the lock, updated as filings land.
Institutional holders
Net institutional flow, Q/Q
Largest holder position
Insider buys, 90 days
Clustered insider value
Street target range
The real figures are for members. Educational analysis, not advice.
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