YUM
YUM BRANDS INCEvidence as of 2026-09-03Overview · YUM BRANDS INC
Yum! Brands, Inc., together with its subsidiaries, develops, operates, and franchises quick service restaurants worldwide. The company operates through four segments: the KFC Division, the Taco Bell Division, the Pizza Hut Division, and the Habit Burger Grill Division. It operates restaurants under the KFC, Pizza Hut, Taco Bell, and The Habit Burger Grill brands, which specialize in chicken, pizza, made-to-order char…
Management team
- Ms. Meg Farren · President of Taco Bell North AmericaFind on LinkedIn
- Mr. Sean C. Tresvant · Chief Executive Officer of Taco Bell DivisionFind on LinkedIn
- Ms. Tracy L. Skeans · COO and Chief People & Culture OfficerFind on LinkedIn
- Mr. Christopher Lee Turner · Chief Financial & Franchise OfficerFind on LinkedIn
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Links open LinkedIn searches, not verified profiles. Team data from our market-data vendor's company profile.
Moneyta sentiment
Where the published evidence leans after the desk debated it — not a rating or a recommendation.
−0.2 on a −2 to +2 scale.
What builds the score
Solid bars are analyst rubric scores; faded bars are computed directly from data. Claims dropped in debate count for nothing; weakened claims count at half weight.
Editor's note
Written after the debate settled — the rest of the page is the evidence behind it.
The surviving evidence produces a Mixed balance (score −0.2; confidence high). Quarterly revenues rose from $ 1,787,000,000 for the three months ended 31 March 2025 to $ 2,169,000,000 for the three months ended 30 June 2026, while net income increased from $ 253,000,000 to $ 853,000,000 over the same pair of quarters. Operating income and margins by quarter show operating income from $ 548,000,000 on $ 1,787,000,000 (30.7%) to $ 655,000,000 on $ 2,169,000,000 (30.2%) in the most recent quarter, and diluted shares outstanding declined from 282,000,000 (three months ended 31 March 2025) to 277,000,000 (three months ended 30 June 2026) with point-in-time common shares reported at 272,901,085 as of 2026-07-30.
Market and valuation evidence coexists with the fundamental moves: short-term volatility is elevated (30‑day annualized +32.1%), relative performance versus SPY is meaningfully negative over 6 and 12 months (−16.4% and −15.0%), trailing P/E is 20.53 and P/FCF is 32.86 with trailing FCF per share $ 4.6029, producing a model-implied required FCF growth rate of about 21.54% under the stated assumptions. The packet also documents the Pizza Hut sale for roughly $ 1.49 billion, recent insider Form 4 activity, and a board appointment (Steve Bratspies) with a small one‑time director grant of $ 25,000.
How this note was made
every stage ran before the note was writtenAnalyst desk
Mercer, Oakes, Nash, Ellis, Yates, Talbot and Archer. The desk: named AI agents, not people. Each reads one slice of the evidence and nothing else — no outside knowledge, no browsing — so every finding traces to a source you can open.
Reads the XBRL figures companies file with the SEC — revenue, margins, income, debt and share count, quarter by quarter — and reports which way the trend is running.
Quarterly revenues increased from $1,787,000,000 in the three months ended 31 March 2025 to $2,169,000,000 in the three months ended 30 June 2026.
XBRL companyfacts · 0001041061-26-000119Net income rose from $253,000,000 in the three months ended 31 March 2025 to $853,000,000 in the three months ended 30 June 2026.
XBRL companyfacts · 0001041061-26-000119Reads the filings themselves, above all the year-over-year diff of Item 1A risk factors: which risks a company added, dropped or quietly reworded since its last annual report.
Which filings the desk reads
The desk reads the annual 10-K in full — its risk factors, and how they changed since last year. Quarterly 10-Qs and event filings (8-Ks, insider Form 4s) are listed for context but not read line by line: the 10-K is where the material risk disclosures live. A brand-new company, or one we have only just begun tracking, may have no annual report on file yet — its risk analysis fills in once that lands.
The Board of Directors appointed Steve Bratspies as a director effective August 26, 2026.
8-K filed 2026-08-21As filed August 21, 2026, the company stated Mr. Bratspies will stand for election to the Board by shareholders at the Company's next Annual Meeting.
8-K filed 2026-08-21Reads the signal panel above — momentum, volatility, drawdown, relative strength and beta — and ranks each against the whole research universe rather than judging it in isolation.
Momentum over the most recent 3 months (fiscal period ended 2 September 2026) is +1.9% while momentum over 6 months is -4.4% and momentum_12_1 is +3.6%, indicating mixed short- and medium-term price direction.
Moneyta signal set · 2026-09-02weakened in debateRelative strength versus SPY is -16.4% over 6 months and -15.0% over 12 months, placing YUM noticeably behind the benchmark on those horizons.
Moneyta signal set · 2026-09-02Reads which funds hold the name and at what weight, plus insider Form 4 filings, to show the exposure you may already carry through index funds.
As of 2026-09-02, YUM appears in the IVV ETF with a weight of 0.07% of that fund.
ETF constituents · market dataThere are five Form 4 insider filings for YUM with filed dates spread from 2026-08-20 through 2026-09-01 (filed 2026-08-20; 2026-08-24; 2026-08-28; 2026-09-01; 2026-09-01).
Form 4 × 5 (90d window not enforced here)Reads recent headlines that are genuinely about this company, ignoring rating chatter and market-wide stories. Findings argue in the debate but never move the sentiment score.
Yum! Brands announced completion of the sale of Pizza Hut (excluding Mainland China) for approximately $1.5 billion in a company release dated 1 September 2026.
News · finance.yahoo.com · 2026-09-01The Pizza Hut sale was also reported by gurufocus on 2 September 2026 under a headline noting a $1.49 billion sale of the global Pizza Hut business.
News · gurufocus.com · 2026-09-02Reads parsed Forms 3/4/5 — who bought or sold, at what size, and whether a 10b5-1 plan was involved. Flags clustered open-market officer buying; treats plan sales as routine and never counts a fund or 10%-holder as an officer.
On 2026-08-24, Skeans Tracy L (COO and CPO) sold 3,494 shares valued at "$552k" and the Form 4 states the transaction was made under a 10b5-1 plan (stated on the filing).
Form 4 · Skeans Tracy L (COO and CPO) · $552k sold · 2026-08-24On 2026-08-18, Tresvant Sean (Taco Bell, CEO, YUM CCO) reported two transactions on the same filing: 4,101 shares valued at "$594k" labeled "code M" and 2,035 shares valued at "$295k" labeled "code F"; the filing does not state a 10b5-1 trading plan.
Form 4 · Tresvant Sean (Taco Bell, CEO, YUM CCO) · $594k code M · 2026-08-18Reads the implied-expectations math built from the company's own filings (the growth rate today's price would justify, and the multiples beside it) and argues whether the market's bar looks high or low for this business. Never turns the math into a target.
The model shows the price implies a free cash flow (FCF) growth rate of 21.54% per year under the stated discount and terminal assumptions.
Valuation inputs · SEC XBRL + stored EOD closeTrailing twelve‑month free cash flow (FCF) is $1,275,000,000 and FCF per share is $4.6029.
Valuation inputs · SEC XBRL + stored EOD closeDebate and risk review
A bull and a bear contest the claims and the chair rules on each; the risk review stress-tests what survived.
A bull and a bear argue the analysts' claims across two rounds, then a chair rules on each one. Only what survives feeds the score — the argument is shown, not hidden, so you can judge the reasoning yourself.
Several company-specific items point toward a favorable read: quarterly revenue and net income both rose materially between March 2025 and June 2026 while operating margins remained broadly healthy across sequential quarters. Reported diluted share counts and point-in-time common shares outstanding declined, and the company reported meaningful share repurchases, which together indicate capital returned to shareholders over the period. The completed Pizza Hut divestiture (≈$1.49–$1.5B) and a recent institutional purchase are company-level events that improve liquidity optionality and demonstrate some institutional interest. Low beta and near-zero correlation with SPY show the stock’s recent moves are driven more by idiosyncratic factors than broad market swings, which supports reading the above fundamentals and the asset sale as company-specific positives.
Chair's verdict, claim by claim
Fragility · computed, not argued
balanced0.35
35 surviving claims rest on 14 distinct sources; the heaviest analyst carries 17% of them, and 99% of what the desk raised survived the debate.
The desk’s read rests on a moderate breadth of sources (14) but a fairly large bundle of surviving claims (35); a single analyst accounts for a meaningful share (17%) of claims and almost everything the desk raised (99%) survived debate. That pattern implies the narrative has internal consistency and durability within the team’s review, but source concentration and analyst dependence reduce how independently confirmatory the set is — treat the set as informative but not highly diversified evidence.
Peer context · computed, not argued
12-1 momentum ranks 2nd of 5 in Restaurants (as of 2026-09-02).
6-month relative strength ranks 3rd of 5 in Restaurants (as of 2026-09-02).
90-day volatility ranks 3rd of 5 in Restaurants (as of 2026-09-02).
dividend yield ranks 5th of 5 in Restaurants (as of 2026-09-02).
Disconfirming evidence · base rates · falsifiers
Context
Outside consensus, and where this name already sits in your own portfolio.
Third-party consensus shown for context. It never enters Moneyta sentiment — when the two diverge, the debate above is where the why lives.
What this was built from
Every figure on this page traces to one of these. The desk reads only what is listed here — no outside knowledge, no browsing — and each card shows who read it and what it contributed to the score.
13 filings· 1 cited
SEC XBRL filings
Quarterly figures as filed with the SEC, read straight from EDGAR's structured data — not retyped or estimated.
Read by Mercer+0.7 to the score
10 documents· 2 cited
SEC filing documents
The filings themselves, including the year-over-year comparison of Item 1A risk factors.
Read by Oakes+0.0 to the score
1 signal set
Moneyta signal set
Computed from our own end-of-day price history and ranked against the whole research universe. No AI involved.
Read by Nash−0.5 to the score
2 holdings records
Fund holdings
Which funds hold this name and at what weight, plus insider Form 4 filings.
Read by Ellis+0.0 to the score
8 headlines· 2 cited
News coverage
Recent headlines about this company, rating chatter excluded and nothing published after the report date.
Read by Yatesnothing survived
2 filings
Insider filings
Parsed Forms 3/4/5 from EDGAR: named insiders, share counts, prices, and 10b5-1 plan state — stated and inferred flags kept apart.
Read by Talbot−1.0 to the score
1 computation
Valuation inputs
TTM cash-flow figures from the company's own XBRL filings, priced with the stored closing price. Implied growth and multiples only; no fair-value dollar figure reaches the desk, by design.
Read by Archercontext only
1 record· 0 cited
Company profile
Sector, industry and company details.
1 record· 0 cited
Analyst consensus
Third-party consensus, shown for context only — it never enters Moneyta sentiment.
Read means we pulled and handed it to an analyst; cited means a claim on this page points at it. Reading twelve quarters to state one trend is normal — the gap is shown rather than hidden.
Written by AI, checked against sources
The analysts, the bull–bear debate and the editor's note are AI agents reading only the evidence listed on this page. They can misread a filing or a headline, which is why every claim cites a source you can open and check yourself. The sentiment score is arithmetic over the claims that survived the debate, not a language model's opinion.
Educational analysis of published data. Moneyta does not give investment advice or make recommendations. Past patterns do not indicate future results.
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The full terminal on YUM Gold
Who holds it, who's buying, what the Street thinks: live behind the lock, updated as filings land.
Institutional holders
Net institutional flow, Q/Q
Largest holder position
Insider buys, 90 days
Clustered insider value
Street target range
The real figures are for members. Educational analysis, not advice.
Educational analysis of published data. Moneyta does not give investment advice or make recommendations.